What do financial decision makers pay attention to?

Every few years we work with a research firm we love to ask financial decision makers what types of messages connect with them and where they find those messages. Upon asking more than 1400 financial decision makers in our 2015 research to rank the most favored ways to really connect with them. The envelope please…. […]

Why don’t you sell your funding process?

For years we have noticed that not only do many commercial finance companies not sell the borrowing process with the market, they almost hide it. We’ve heard the ABL Due Diligence audit described as a financial enema and the equipment finance process for titled vehicles as finger nail extraction. That said, you might really be […]