The Marketing Implications of the GE Capital Divestiture

Wow. Not entirely unexpected as GE has been systematically shrinking GE Capital for a number of years, but wow. We will leave up to debate whether US government regulation has essentially ended the most successful commercial finance company in history for others to bounce around, but wow. Over the next 2 bloodletting years while others […]

Growing portfolio acquisitions and syndication activity

It is definitely not lost on us how profitable a great syndicator or single portfolio acquisition can be. Our principal spent years working larger syndicated deals before becoming a marketing strategist extraordinaire.  And although the commercial finance business is a big community, often you’ll find the same players working with each other deal after deal. […]