4 critical steps to making email marketing work for your business.

There are many different ways to do this, but we believe there are 4 essential fundamentals you really need to have down. Content is almost everything Regularly sending promotional stuff will not help you very much. But producing information rich content that the decision maker comes to find regular interest in, derive insights from, pose […]

Ignoring data is keeping you from hitting origination goals.

Spend time on data, increases enterprise wide sales and marketing efficiency. Common sense, right? Nope. 33% of our new clients in the Commercial Finance space cannot easily produce a simple database of targets for email, direct mail, etc. 43%: The average invalid contact data percentage of a database we start working with 60% of our […]