Vendor Finance Promotions: 5 keys to success

“We need more apps. Let’s offer a promotion next month.” No doc fee, extra points, no payments until, promotional giveaway and more are at your disposal to turn the head of vendors and/or brokers. Promotions can be a component of a very effective marketing effort. In fact, most captives offer regular incentives and have for […]

The Marketing Implications of the GE Capital Divestiture

Wow. Not entirely unexpected as GE has been systematically shrinking GE Capital for a number of years, but wow. We will leave up to debate whether US government regulation has essentially ended the most successful commercial finance company in history for others to bounce around, but wow. Over the next 2 bloodletting years while others […]

Selling to the F&I Manager: Top 5 needs

Debt is back baby! Money is chasing equipment deals like crazy which means equipment dealers are getting inundated with calls from funding sources. All you vendor folks are banging away and fighting like crazy to grab a bigger piece of each vendor’s funding puzzle or establish new relationships in an environment where almost everyone sounds […]

What do financial decision makers pay attention to?

Every few years we work with a research firm we love to ask financial decision makers what types of messages connect with them and where they find those messages. Upon asking more than 1400 financial decision makers in our 2015 research to rank the most favored ways to really connect with them. The envelope please…. […]