He who makes all the money in financial services, gets no marketing support. Wait…what?

If you boil the financial services business down into the core “revenue” businesses, the big categories are: Retail Banking Credit Card Mortgage Small Business Wealth Management Mid-Market, Corporate & Institutional Where doest thou marketing spend lie? Where doest thou earnings coming from? Doest thou seest a problem? In financial services the tail kinda wags the […]

The Draft: What the NFL Draft shares with the success of sales teams

Jameis Winston, Marcus Mariota, Tim Couch, Akili Smith, Tom Brady, those Manning boys. With the NFL Draft upon us, it’s time for the prognostication and wild speculation as to whether the top prospects of teams will actually pan out. One thing is for sure, this is no exact science. No pedigree that forecasts success. But […]

I think the gap between Marketing and Sales…is Marketing’s fault.

I hold the Marketing truths of new media, content marketing and demand generation to be self-evident, that the benefit for all sales teams are created equal. Bunk. Now that I have Marketer’s blood pressure up, let me explain. I have written in the past on the innovation of Marketing in recent years. Demand Generation, Social, […]