Real things salespeople have crafted as written marketing content. Laugh and be afraid.

Over the last 6 years we have been collecting little nuggets of our dearly beloved sales pros and their attempts at written marketing content. These examples are all from $5MM to multi-billion dollar companies. Salespeople are terrific, but…well…somethings are just…forget it…enjoy. “We are the best lender in the country.” Of course you are. “Nobody beats our […]

Using Legal and Credit to get more sales calls. Wait, huh?

Your secret weapon in parting the great sea of sameness…our affectionate name for financial marketing and sales-speak…might just be a surprise to you. At the end of the day, the financial solution you deliver is shaped by more than your sales brilliance. It is the expertise, and no offense sales teams, decision making authority of […]