Maybe the biggest sales and marketing mistake

Don’t define yourself or your company by what you sell, define it by what you believe? Do you sell asset based lending or believe you are enabling growth through acquisition? Are you selling equipment finance or do you believe that new equipment package will give a customer a chance to profitably win that road construction […]

The Draft: What the NFL Draft shares with the success of sales teams

Jameis Winston, Marcus Mariota, Tim Couch, Akili Smith, Tom Brady, those Manning boys. With the NFL Draft upon us, it’s time for the prognostication and wild speculation as to whether the top prospects of teams will actually pan out. One thing is for sure, this is no exact science. No pedigree that forecasts success. But […]

I think the gap between Marketing and Sales…is Marketing’s fault.

I hold the Marketing truths of new media, content marketing and demand generation to be self-evident, that the benefit for all sales teams are created equal. Bunk. Now that I have Marketer’s blood pressure up, let me explain. I have written in the past on the innovation of Marketing in recent years. Demand Generation, Social, […]