#equipmentfinance: Using these Twitter accounts book more meetings with vendors. Yes Twitter…it works.

Wanna talk through how an insight like this can impact your company?


@Equipmentwatch: Great resource for free stats and trends on heavy equipment data.

@LiftandAccess: Lift and Access features in-depth coverage of products, technologies and trends for the crane, telehandler and aerial lift owner and buyer.

@HeavyEqArticles: Great aggregator of heavy equipment news

@EquipmentToday: Construction-related news, resources and information to help you run your business and equipment fleet more efficiently.

@aemadvisor: Association of Equipment Manufacturers is a trade association representing equipment manufacturers in #Agriculture #Construction #Forestry #Mining and #Utility.

@FEeditors: Monitoring trends affecting North American farm equipment dealers and manufacturers

@RoadFRReight: Live Content Curated by top Trucking Industry Influencers

@OOIDA: Do we even need to tell you about this one?

While this is mostly Ag, Construction, Trucks and Material handling, Twitter offers a wealth of resources in every asset class that you can easily leverage to provide insights to your vendors (existing or new targets). Here’s why this is a really good idea:

  • Twitter offers a river of data and insights you don’t have to come up with on your own
  • Twitter is limited to 140 characters (including the web link) so the things you forward are often very short and easy for your targets to consume
  • Most importantly: Don’t just forward the info. Write a paragraph or two letting know what you think and how it affects them. They can get the information from lots of places, but they can only get your expert insight from you.

Spend 30 minutes once per week shopping through the twitter accounts that have cool links and another hour writing one paragraph intros with your opinion and an open door to discuss if they questions about financing or the industry. Share the info and your opinions in targeted LinkedIn groups and come up with a single email you send to your top 25 every other week and your pipeline will grow significantly in 3 months.

Simple, beautiful and easy. Do more deals. If you ever wanna chat…give us a holler.

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