The essential guide to trade show success #equipmentfinance #marketing

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It’s trade show season and many of you have already been or are headed to Vegas, Dallas, DC, Atlanta or more this year. And while these shows can be a great way to drive some business…we find most of you wonder or outright question if you can get more return for your investment in these endeavors.

As a marketing firm that supports more than 1000 events per year in commercial finance, it’s safe to say we’ve learned a few things. So by popular demand, here is our playbook for successful trade show performance. It is scalable…meaning you don’t have to do all of this to be successful…but you need to consider most of it.

(BTW, turn your speakers on. It’s OK to actually be entertained or even dance in your chair. Don’t worry all you stiff equipment finance guys…we won’t tell.)

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