WHITE PAPERS SHOULD DIE. #thinkdifferent

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2500 words of overly technical jargon targeted towards an audience that half of the time…isn’t that technical. Nice.

In our 2015 annual survey of commercial finance decision makers only 6% said they’d torch a cigar, roll a glass of brandy and get down with your white paper. SIX PERCENT. Instead stick to compelling 3-600 word one page articles that can be consumed in less than 90 seconds. That’s what the market wants.

Why you ask? They’re busy and white papers are almost always more about you than them. White papers do have a place in the process, just not when you have no other real content.  If you ever wanna chat about marketing content..give us a holler.

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